Develop and execute performance marketing strategies across digital channels including paid search, display advertising, social media advertising, email marketing, and affiliate marketing. Plan, launch, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others to drive traffic, leads, and conversions. Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance and maximize ROI. Manage advertising budgets, bid strategies, and performance targets to achieve marketing objectives and KPIs. Analyze campaign performance data and metrics to identify trends, insights, and areas for optimization. Generate reports and dashboards to track key performance indicators (KPIs) and communicate results to stakeholders. Collaborate with cross-functional teams including marketing, sales, and product development to align performance marketing initiatives with overall business goals. Stay up-to-date on industry trends, emerging technologies, and best practices in performance marketing to drive innovation and continuous improvement. Test and implement new marketing technologies, tools, and platforms to enhance campaign effectiveness and efficiency. Provide strategic recommendations for audience targeting, segmentation, and messaging to optimize campaign performance and reach.