Key responsibility Develop and execute content strategies to drive brand awareness, engagement, and lead generation. Create high-quality and engaging content across various digital platforms, including social media, blogs, videos, and email newsletters. Collaborate with cross-functional teams to generate content ideas and ensure alignment with brand messaging and objectives. Research industry trends, customer insights, and competitor strategies to inform content development and optimization. Write and edit content for different formats, including articles, blog posts, social media captions, and marketing materials. Produce multimedia content, including graphics, videos, and animations, using design and editing tools. Optimize content for SEO and audience engagement, including keyword research, metadata optimization, and A/B testing. Monitor and analyze content performance metrics to track success and identify areas for improvement. Stay up-to-date with content marketing best practices, emerging trends, and digital technologies to continuously improve content quality and effectiveness.