1. Connect with travellers through various channels such as social media platforms, online forums, and travel communities. 2. Engage with travellers in meaningful conversations to understand their travel experiences, motivations, and preferences. 3. Collect stories from travellers, focusing on their most memorable and impactful moments. 4. Conduct qualitative research to identify trends, patterns, and common themes among travellers' stories. 5. Collaborate with the marketing and content teams to leverage the collected stories for promotional purposes, including blog posts, social media content, and marketing campaigns.